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small_star_brush.gifYoung Peoples' Habits With Online Media*

Rupert Murdoch, head of the international media empire called News Corp., has his eye on young people and their new habits with online media:

"What is happening is, in short, a revolution in the way young people are accessing news. They don't want to rely on the morning paper for their up-to-date information. They don't want to rely on a God-like figure from above to tell them what's important. And to carry the religion analogy a bit further, they certainly don't want news presented as gospel."

"Instead, they want their news on demand, when it works for them. They want control over their media, instead of being controlled by it. They want to question, to probe, to offer a different angle."

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